Reimagining and redesigning the digital connection space for businesses with a relationships-first focus

For those who matter to you and your business, it’s critical for them to truly feel a part of your network; a part of your community. That they feel they’re not just a follower and that they are more than a contact on your mailing list.

And, you need to be able to socialize with them…easily!

This is what underpins Pappyon’s foundations and today, it starts with reinventing the social networking arena for business.

Meet your team

Sonia Zeiback

Founder and CEO

Yash Shinde

Technical Lead

Depheney Koh

UX/UI Designer

Pappyon for People

Strong relationships have always been a big part of business success. So, we’ve designed a place that prioritizes relationships over eyeballs, clicks, and advertisements.

Here, we are not out to sell your user data; you are not the product. That way, we can better support you in building highly personalized relationships for business retention and growth through word of mouth and referral.

You are a part of our community and we exist to serve you.

Pappyon for Planet

Picture this…

Billions of business cards are printed each year. Laid end to end, they would circumnavigate the world more than 20 times, measuring at least 833,000 km. Sounds over the top, right? Unfortunately, it’s not.

Precious trees are lost unnecessarily.

Every year, more than 6 million trees are cut down to produce paper business cards.

For every 1,000 business cards, 325 liters of water are used.

It’s unnecessary. It’s wasteful but fortunately, small changes, collectively, can go a long way.

Pappyon’s digital card solution, which includes QR code and Near Field Communication capability, requires only your smartphone. If “going green” is a serious driver of change, then the production of unnecessary hardware (e.g. metal cards, tags) confuses us, how about you?

Sonia Zeiback

Founder and CEO

Qualifications:

Bachelor of Business (Financial Planning) and a Master of Social Investment and Philanthropy.

My go-to words of wisdom:

“The best way to have a good idea is to have a lot of ideas and throw away the bad ones.” – Linus Pauling, two time Nobel Prize recipient.

How I got here:

I was in the process of completing a Master of Social Investment and Philanthropy degree when Pappyon was founded. Needless to say, my desire to play a part in making the world a better place was growing and compounding by the day.

It all came to a head when I had to consider which path to go down in order to make an impact on a grand scale. That’s when the concept of Pappyon hit, and being able to immediately tick the make a positive environmental impact column was a huge source of motivation to dream big. Making a positive social impact was (and still is) equally as high on my list.

I frequently say I would love to get involved in a human rights-related endeavor when asked what I would do if Pappyon did not exist (usually channeling Amal Clooney when thinking about it!).

So here I am, doing everything in my power to build Pappyon into a company that succeeds because it adds (a lot of!) value to those who use it. And with that success, the plan is to create and find opportunities to do more for the planet and help more people!

Where can you find me when I’m not at work:

I enjoy spending time in nature, whether it be on a long walk, a bike ride, or even cruising on an electric scooter; in the winter, watching an AFL (Australian Rules Football) game to cheer on the mighty black and white (Collingwood F.C.); in the summer, tennis is my fave (I’m crossing my fingers that Federer will make one last appearance on the court!); and any type of time spent with my beautiful family and friends… well, it can never be more precious than that.

Yash Shinde

Technical Lead

Qualifications:

Bachelor of Science (Computer Science); Master of Information Technology.

My go-to words of wisdom:

“There is nothing noble in being superior to others; true nobility is being superior to your former self.” – Ernest Hemingway (probably)

How I got here:

I have always been passionate about cutting-edge technology, and I am especially intrigued by its innovative application to generate value at scale. Hence, it was a no-brainer for me to take up the role to lead the technical team at Pappyon as it provides me the opportunity to tactfully leverage technology in a novel way to bring tangible value to people.

Where can you find me when I’m not at work:

Either sprinting laps on the track or indulging in a classical OTB game at the local chess club.

Depheney Koh

UX/UI Designer

Qualifications:

Bachelor of Information Technology (Software Development and Business Information Systems); UX Design Immersive Course at General Assembly

My go-to words of wisdom:

What scares you the most is probably what you should do or at least, give it a try.

How I got here:

When I was in university, I had to take a design-related subject I wasn’t interested in. I feared I would fail that subject, but it turned out to be something I really enjoyed. It was the best thing I had discovered about myself (and is the reason for my words of wisdom!). From there, I found my way into UX/UI Design, and I love what I am doing: solving problems through design that make a positive impact.

Where can you find me when I’m not at work:

I could be out doing exercise, getting my favourite hojicha latte or spending time with my family and friends.